Naivas has opened its 99th outlet in Mombasa as part of its expansion plan to reach 100 stores countrywide.
The move by Naivas is part of the company’s ambitious expansion strategy aimed at consolidating its market leadership position and gaining an edge over other major retailers.
The new branch located along Sabasaba will serve clients from Majengo, Sabasaba and Tudor.
This will be the 11th branch in the Coast region.
"The opening of this branch shows our commitment to our clients in the Coast region. The Coast market is very important to us, it has been underserved and as Naivas we are keen to grow here. we have bigger plans for this region." said Andrea Von Paleske, Cheif of Strategy.
Adding " We have always stayed true to our roots that Naivas saves you money and that is the major reason behind our expansion."
Paleske noted that as investors they have also felt the effects of the tough economic times being experienced in the country.
Paleske charged "It is a fact that the economic status currently is not good and we have felt this through our customers and staff. We put alot of efforts in our promotions to ensure that we serve our customers well during this time."
