The Media Council of Kenya (MCK) has today (Tuesday) officially inaugurated the special Task Force tasked with preparing media guidelines related to the use of Artificial Intelligence (AI), data and social networks.

Speaking during the Launch of the Task force, Media Council of Kenya CEO David Omwoyo says the numerous opportunities that have come with AI pose major threats to journalistic ethics that need to be checked.

"AI is offering several opportunities in the media sector, but we need to put in place ethical guidelines that will help govern its use in Kenya, especially for the media industry”, he said.

He added there is a need to develop broader and general guidelines on the usage of AI and data.

“These guidelines will play a crucial role in shaping future regulatory initiatives undertaken by regulators”, he said.

Mr Omwoyo indicated that the committee has a time frame of 90 days to establish a framework, which will subsequently be presented to media stakeholders for strategic participation.

MCK Director for Media Training and Development Victor Bwire noted that this is a multi-agency intervention looking at broad policy thinking that will assist media houses to work around matters AI and data protection.

 “I call upon this taskforce to work diligently towards achieving its goal within the shortest time", he said.

Media Owners Association (MOA) Chairperson Agnes Kalekye said the committee marks a crucial advancement towards ethical and responsible use of AI technologies.

“MOA recognises the power of AI and data usage. It is essential to address the challenges and opportunities that emerge from the use of AI”, she said.

Communications Authority (CA) Ag. Director General Christopher Wambua further stated that there is a need to create an environment where these technologies can be nurtured and used for the good of the country.

“Our priority should be the development of guidelines that are in line with the demands of the market. AI can be utilised to optimise the quality of the media and accelerate innovations”, note Mr Wambua.

He said we have a duty to ensure that we support and embrace new services that emerge from these opportunities.

Office of the Data Protection Commissioner (ODPC) Data Commissioner Immaculate Kassait added that this is an opportunity to have a conversation and find a framework that is inclusive without killing dreams of those utilising AI.

“It is important to come up with general guidelines that allow people to thrive”, she stressed.

Members of the task force include Silas Kiragu, Margaret Kalekye, Sara Mumbua Nzuki, Michael Michie, Prof. John Walubengo, Susan Mute, Ellen Wanjiru, Carole Kimutai, Francis Muriithi, Michael Oriedo, Dr. Gilbert Mugeni, Rosemary Mwangi, Demus Kiprono, Oliver Mathenge, Antony Laibuta and Eric Munene