The fastest-growing smartphone brand around the globe, realme, has today launched two more new models into the Kenyan market as part of the brand’s global growth and expansion strategy.
The brand has introduced the realme C11 and realme 6 into the Kenyan market, barely a month after it announced its official venturing into the Kenyan market. The two additional phones come after the successful launch and rollout of realme C3 that has already taken over the Kenyan market by storm.
The launch of the two more brands by the giant phone maker now increases the presence of realme models in Kenya to three as it positions itself to sweep across one of the most competitive markets in Africa which is line with its “Dare to leap” slogan.
Kenya, according to a report by Communications Authority in 2019, had a 91 percent penetration of mobile subscriptions with many consumers now embracing affordable smartphones that give them not only value for their money but everything that an ideal phone offers within reach.
Equipped with a 6.5”, mini-drop full screen, realme C11 brings a larger field of view, provides excellent game, audio and video experience, allowing one to enjoy a wider field of view brought by large screen and less visual disturbance, while giving you an experience of near-full screen.
The Entry Level King retailing at kshs 9,999 shillings will feature a Bigger Battery, 5000mAh Massive Battery, and a Nightscape Dual Camera. Its affordability makes it ideal for the majority of consumers in Kenya.
The official first sale day for realme C11 will be on August 28th both online and offline.
While the realme 6, known to have the most powerful 64Mp quad-camera in its category, will retail at Kshs 29,999. The Pro Camera Pro Display phone features, 90hz Smooth Display, Helio G90 T, and 30W Flash Charge. The user will have the freedom of fully charging the battery within 60mins and 70% in 30mins. The official first sale day for realme 6 will be on September 2nd both online and offline and every customer will get a free realme band worth Kshs 2,999.
realme has entered the top five rankings in 9 global markets. In Southeast Asia, the fourth largest mobile phone market in the world, realme has also become the fourth mobile phone brand with a market share of 12 percent and a year-on-year growth rate of 102 percent.
It is working to achieve its goal of 100 million units in global smartphone sales in two to three years.
So far, realme has gained 40 million global smartphone users across 59 markets.
Its uptake in the global market has been a success and according to the statistics of global smartphone shipments in Q1 2020 from Counterpoint realme ranks top 7 in the world, positioning it among the mainstream smartphone brands globally.
In 2019, realme's global smartphone shipments reached 25 million with a year-over-year rate growth rate of 808%, which ranks the 1st among the smartphone brands, making realme the fastest-growing smartphone brand in the world
