Vivo Energy Kenya pitched tent in the coastal region to market and distribute shell branded fuels and lubricants in a sensitization campaign.

 The company’s Marketing and Customer Care Manager, Mark Senteu, said the one-day sensitisation campaign aims to educate motorists in the coastal region on fuel efficiency, engine maintenance and performance.

 He added that the launch is part and parcel of the company’s fuel efficiency campaign and the launching of a new Shell Station in the region.

 “The campaign dubbed “Dynaflex Tour” is coupled-up with a move to strengthen Vivo Energy’s footprint and market share in the coastal region with the official opening of a new Shell service station at Ukunda in Kwale County,” he pointed out.

 Senteu said the launch follows the introduction of new Shell fuels in the market: Shell V-Power, Shell FuelSave Diesel and Shell FuelSave.

 He spoke at Sega Shell petrol station in Mvita , Mombasa  during an educative session for motorists which coincided with the launch of new fuel station at Ukunda.   

 The company Marketing officer said unleaded all formulated fuel with the firm’s Dynaflex Technology was meant to increase engine efficiency, improve fuel cleanliness and enhance overall engine performance.

 Senteu assured motorists the company is committed to sensitising motorists on engine maintenance and proper fuel options for improved engine performance and efficiency.

He said the education sessions for motorists in Mombasa and Kwale counties are part of their on-going Go Well campaign that will see them provide information on simple but effective ways of maintaining and optimising the use of motor vehicle engines for improved performance and longevity.

He added: “Shell is a trusted brand across the continent, a reputation that has been solidified by an evolving product portfolio built on a research-based, consumer-centric approach and cutting-edge technology offering quality solutions for our modern-day consumer.”

 “In today’s session, Mombasa and Kwale residents will gain valuable information to enhance their engines’ output.” he pointed out.

 The company official told journalists they will continue to invest in innovation as well as in an expansion programme to meet the growing demand for its range of Shell products.

 Senteu further told journalists their vision is to become Africa’s most respected energy business pointing out that Vivo Energy, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2011.

 He added that the company operates and markets its products in countries across North, West, East and Southern Africa.

“The Group has a network of over 1,800 service stations in 15 countries and exports lubricants to a number of other African countries. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (oil change and car wash),” he said.

The company official disclosed that they provide fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports through a partnership with Vitol Aviation.

Senteu revealed the company employs around 2,360 people, operates over 1,800 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity.

He said Shell and Vivo Lubricants has a blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco and Tunisia) producing Shell branded lubricants.