It is now clear that the power and influence of African music can no longer be avoided.
African music and musicians are currently on the up taking over even the western market this has made some of the A- listers around the world sample African music and also work with African artists a good example is Wizkid from Nigeria who has collaborated with multiple international artists including Drake and Beyonce.
Some international record companies have now also found a market in Africa due to this emerging trend, a good example is the UK-based record company Beggars Group with reports that 20% of its revenue comes from emerging markets, licensing music for the first time in Nigeria,Uganda and Angola according to the IFPI report.
American news based pay television channel CNN has also come up with a list of Africa biggest music stars, in the list Tanzanian super star Diamond Platnumz is the only one from East Africa with most of the artists from Nigeria.
Among those in the list is Burna Boy who was recently nominated for the Best World Music Grammy, also in the list is three times Grammy Awards winner Angelique Kidjo,. Yemi Alade, Mr Eazi, Tiwa Savage and Wizkid are also on the list. South African singer, Sho Madjozi who won the 2019 BET New International Act is also in the list together with Busiswa Gqulu .Mwila Musonda aka Slapdee from Zambia also made it to the list.