Taita-Taveta County Government is working closely with artists to help them nurture and grow their talents for economic prosperity, Governor Granton Samboja has said.

Speaking on Sunday during the official launch of the second edition of Talanta Mashinani festival in Mwatate, the county boss called on the youth to come out and showcase their talents during the auditions at the grassroots.

The finals will be held in late December.

Samboja announced that he will support the performing artists with a personal donation of KSh 800,000 for video production. Prizes worth Ksh 2million will be up for grabs during the finals.

"We will have seven individual categories and three group categories.  Each winner will pocket Ksh100,000, second runners up will win Ksh 60,000 and the third will take home Ksh 30,000," he added.

The governor reiterated that his administration will work with other partners to support and promote talents.

County Executive Committee Member in charge of Youth, Sports, Gender and Social Services Laban Mwashighadi said his department is committed to supporting different talents in the County.

Rumba legend Freshley Mwamburi of the hit song Stella entertained the crowd with the hit songs Stella and Watu ni Roho which left the crowd yearning for more.

On the other hand, artist Nyota Ndogo challenged the upcoming artists to work hard and sharpen their creativity skills.

"As much as you engage in music, you should also have other money generating activities to boost your incomes," said the Watu na Viatu hitmaker.

Those present were Mr.Ashock Anand, Milele FM presenter Alex Mwakideu, Radio Maisha presenter Emanuel Mwashumbe, Maria actress Brigit Shighadi,Political Advisor Bigvai Mwailemi, MCAs and Ward Administrators among other dignitaries.