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Rihanna Set To Launch Her Luxury Beauty Products in Kenya

Rihanna Set To Launch Her Luxury Beauty Products in Kenya Featured

Global popstar Rihanna is set to launch her new skincare and beauty products line  Fenty Beauty and Fenty Skin cosmetics in Kenya.

The launch of the products that are backed by French luxury goods group LVMH in Kenya will coincide with similar launches in 7 other African countries namely Namibia, Nigeria, South Africa, Zambia, Zimbabwe, Botswana and Ghana.

An elated Rihanna broke the news through her social media handles.

"I have been waiting for this moment. Fenty Beauty and Fenty Skin are finally dropping in Africa,” she said on her verified Twitter handle. “Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe we are coming at you on May 27,” she said.

The product  known for its broad range of 50 skin tones, including dark shades for women of color, which were rare when it launched in 2017. This made it a leader in inclusivity in the industry catapulting the singer into huge wealth.

Rihanna is currently ranked second behind American media mogul Oprah Winfrey as the richest female entertainer, due to her wildly successful ventures into fashion and beauty.

According to Forbes, the beauty product empire generated more than $550 million (Sh63 billion) in revenue in 2020.

Rihanna is also known as a fashion innovator, and regularly rocks attention-grabbing looks that have been chronicled by luxury fashion publications as well as fan sites and Instagram accounts, like Haus of Rihanna.

Beyond her former Dior ambassadorship (she was the first-ever Black ambassador for the French fashion house, reported Essence) and her high-end fashion partnership with luxury conglomerate LVMH in 2018, Rihanna has also added to her empire with her SAVAGE X FENTY lingerie line.

Forbes reports the brand, which has expanded into men’s undergarments and sleepwear, is valued at nearly $270 million.

 

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