Itel has announced Diamond Platnumz as their Brand Ambassador and has embraced itel A37 as his best choice of phone.

itel A37 comes with a 5.7″ waterdrop display with SC7731E processor coupled with 1GB of RAM and 16GB of onboard storage. We have a 2MP selfie camera and a 5M dual main camera setup.

itel A37 runs on Android 10 Go Edition and is powered by a 3020mAh battery.

"Today is the day! It's time to reveal the puzzle! We are absolutely delighted to welcome our new brand ambassador, Diamond Platnumz" reads a statement from itel.

In addition, the company has also launched a dance challenge campaign with hashtag #IDanceWithDiamond #DanceWithItelA37 which will run on Vskit, FB, TikTok and IG. The grand price will be 100,000 Ksh.

Participants will have to fill in an activity form by uploading online dancing video on Facebook, Instagram, Tiktok for the first round of online auditions.

The top 15 winners from online auditions will attend second round dance challenge offline auditions，and based on the results, the top 3 final winners will be awarded cash.

Established in 2007, itel is an entry level and reliable brand for everyone. Adopting “ Enjoy Better Life” as its brand philosophy, its mission is to provide budget-friendly electronic products to everyone.After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of mobile phone, accessories and TV.