The Kenya Broadcasting Corporation (KBC)has set plans to enhance digital transformation in it’s radio stations.

According to KBC ICT project management lead Silas Kiragu a pilot project on digitalization of sales revenue collection has already been completed at Pwani Fm.

“What we are aiming to achieve is to ensure that there is accountability and efficiency in automating booking of sales, scheduling in the daily programming of our various radio stations, for the purpose of reconciling and billing to our clients.” said Kiragu.

Adding “At a click of a button we will be able to see how much the radio stations have sold in terms of advertisement in a day, week, month or year. We have already installed this new system at Pwani fm and we believe this system will bring changes to the corporation in terms of enhancing revenue collection”.

Kiragu who was recently selected to the Media Council of Kenya technical working committee on development of media guidelines on the use of artificial intelligence revealed that the other stations that will also benefit from the new system are Iftin fm, Ngemi fm, Mwago fm, Kitwek fm and the Eastern services (Rendile, Burji, Turkana and Samburu).

On his part the Chief Data Base Administrator Timothy Toroitoch noted “The government gave a directive that services should be digitalized by December and it is where we are heading to. Our services including commercial sales, signet, co-siting, studio mashinani will be available on E- Citizen”