Good news to Kenyan content creators, they can now monetize their facebook accounts.

On Tuesday, Meta the mother company of Facebook, Instagram and WhatsApp said features; In-Stream Ads on Facebook and Facebook Ads on Reels, will enable creators earn money by producing original videos and building their community.

Eligible online creators in Kenya will earn from their video content with support in over 30 languages globally including Swahili.

According to Meta's Global Partnerships Lead for Africa, Middle East and Türkiye, Moon Baz, this  will help grow the creative business in the country.

 “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.” said Baz.

To be eligible for monetisation, creators are required to pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.

 For in-stream ads creators must meet certain eligibility requirements like having a minimum of 5,000 followers.

"This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, setting a high bar for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators,” Baz said

Kenya is now one of the 12 African countries where Meta shares revenues earned from advertisements with creators. Others are Egypt, Nigeria, Rwanda, Ghana, and Seychelles, among others.

In March, President William Ruto held talks with the Meta team and content creators to have them monetise their content on Facebook.