Safaricom PLC (NSE:SCOM) has today hosted the fourth series of the ‘Grow with Safaricom Business’ targeting MSMEs in the Coast region.

The forum aims to equip the entrepreneurs with knowledge that will enable them scale their businesses through technology.

The engagement forum will also give the MSMEs an opportunity to exchange ideas on how they can leverage digital technologies to enhance their market reach, streamline operations, and create a strong brand presence online.

According to the Kenya Institute of Public Policy, Research and Analysis, there are over 7.4 million MSMEs, employing approximately 14.9 million Kenyans in various sectors of the economy, generating 30% of the GDP.

“Despite the significant contribution MSMEs make to the economy, they continue to face considerable challenges, such as inadequate knowledge and skills and rapid technology changes among others that hinder the growth of their businesses. At Safaricom, we believe in the power of technology and its potential to transform businesses, which is why we are hosting the Grow with Safaricom Business to empower MSMEs,” said Cynthia Kropac, Chief Enterprise Business Officer, Safaricom.

As the global economy rapidly digitalises, it is estimated that 70% of new value created over the coming decade will be based on digitally enabled platform business models.

Launched in March this year, the Grow with Safaricom Business forum will provide ample networking opportunities for MSMEs to connect with peers, industry experts, and potential partners.