The Principal Secretary for the State Department for Micro, Small and Medium Enterprises (MSMEs), Susan Mang’eni, has lauded the Absa Business Credit Card, a joint initiative between Absa Bank, as a powerful collaboration towards unlocking financing for MSMEs in Kenya.

The credit card will provide access to working capital, flexible repayment options, detailed expense tracking, enhanced security features, and global acceptance.

PS Susan Mang’eni said, “The MSME sector contributes over 40% of the country’s GDP and employs a substantial portion of the population, particularly women and young people. This business credit card supports the bold reforms being undertaken by the Government towards creating a supportive environment for the MSME sector.”

Speaking at the forum, John Njoroge, Country Manager of Visa Kenya, acknowledged the daily challenges that SMEs face, including limited access to finance and navigating the ever-evolving digital landscape.

However, he emphasised that it is through innovation, mindset change, and partnerships that these challenges can be transformed into opportunities. 

Absa Bank Kenya’s Director of Business Banking, Elizabeth Wasunna, emphasised that Absa’s ongoing commitment to MSMEs goes beyond providing financial empowerment.

“We endeavour to be a long-term strategic partner in business development and sustainability by offering tailored financial products, capacity building and market access for MSMEs through strategic partnerships,” she added.

PS Susan Mang’eni reiterated the Government's readiness to co-create programs, support research, and shape policy dialogues with the private sector for the benefit of MSMEs. Let us innovate, collaborate, and grow together to drive enterprise growth.