Sony Music Entertainment Africa has appointed Christine Mosha, known as “Seven,” to lead Marketing and Artist Development for the East Africa region.
Mosha is the former manager ofTanzanian singer AliKiba.
Starting with immediate effect, Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalogue across the region from her base in Tanzania.
She will report directly to Sean Watson, Managing Director, Sony Music Africa.
“Seven has spent most of her life contributing to the African entertainment industry. She is a passionate advocate for everything East Africa has to offer the world,” said Watson.
Adding "“For a number of years she has already been a key partner to us, providing unique insight into the nuanced ways of working in East Africa, which is such a strong and vibrant hub for music in the continent.”
On her part Mosha noted " To be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organization as a whole.”
Mosha brings over 15 years of African entertainment industry experience to the role and has worked closely with Sony Music Africa for many years.
In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for a number of East African artists including Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz.
Since 2010, Mosha has also headed up Rockstar 4000 Music Entertainment, the first independent pan-African music company and content, digital and events production network.
There, she oversaw music publishing, record deals and content licensing in partnership with Sony Music Africa, including working on the campaign for the Fifa World Cup 2010 that took place in South Africa.
Mosha began her career in 2006 as a morning radio presenter, promoter and media-marketing guru at Clouds Media Group, a media conglomerate in Tanzania, before moving to MTV in 2005, where she headed up A&R and Commercial in Africa, launching MTVbase in Tanzania.
This comes just few days after one of his artists Ommy Dimpoz was also signed under sony music.
