Kenyan Afro-pop band, Sauti Sol are the new Brand Ambassadors for Infinix.
The tech company announced on Wednesday that the top-performing afro-pop band will be featured in a new integrated campaign for Infinix which will run across TV, print and online channels and in-store.
According to the company, the choice of Sauti Sol as brand ambassadors is informed by the band’s youth focus.
"Sauti Sol are not only the best fit but the natural choice for the path we as a youth-centered brand aim to pursue. They are the very embodiment of why young people should make their own way through life regardless of the challenges they face along the way.” said Mike Zhang, Infinix brand manager, Kenya.
On their part, the Grammy award winning band believes that Infinix has not only carved a niche as a strong sponsor of the African Creative Industry but has also been a great supporter of the Kenyan Music Industry.
“We chose to work with Infinix as they have a strong sponsor of African Creative Industry, and have been a great supporter of the Kenyan Music Industry. Their business model is collaborative, inclusive and strongly hedged on innovation. They wanted to co-create a campaign whose pillars capture the essence of both businesses, more so, a campaign that is transformative,” said Moriasi Omambia, Sauti Sol, Kenya.
Adding "“This rang true to us, and we are glad to not only work with Infinix but, with their vast network of affiliate businesses which range from music technology solutions, fitness & lifestyle technology and app development solution. This is a strong partnership with is not only about the great phones we are launching together but also about the possibilities of creating a transformative model of technology companies working with the creative industry,”
Moriasi is an entertainment, IP and business lawyer who represents the interests of Sauti Sol Entertainment.
This campaign rolls out from June 16 when the company will be officially launching the new Infinix NOTE 10 Series to the Kenyan market.
Infinix says it has been keen on seriously promoting diversity and inclusivity in every aspect of its business in Kenya.
