Award-winning hip hop artist, entrepreneur and philanthropist King Kaka has linked up with the world’s top leading smart life brand Itel as it’s Brand Ambassador.

Itel, which is committed to providing budget-friendly, good quality consumer electronic products , made the announcement on Tuesday at an exclusive press conference held at Radisson Blu Hotel Arboretum.

“We are thrilled to announce the partnership with King Kaka. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at itel by following the brand values and spirit.” Explains Mr Ray, Country Manager, itel Kenya.

King Kaka in his speech said: “Itel are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Itel for doing the same.”

King Kaka’s manager and Kaka Empire’s managing partner, Dennis Njenga, also made some remarks regarding the partnership

“King Kaka’s brand is all about inspiring the young generation to believe they can become anything they want. He started from humble beginnings and went on to become one of the biggest brands both locally and internationally.” He said.

Itel aims to help its customers and communities enjoy a better life by simplifying access to technology around the world. King Kaka will amplify this as the rapper has always believed that the greatest achievement we have as humans is to serve others.