Trace In the City, a leading cultural and creative education initiative, is thrilled to announce the return of its highly anticipated campus tours.

In an exciting collaboration with the British Council, these tours aim to create enriching opportunities for young people to deepen their understanding of the workings of the cultural and creative industries while fostering knowledge-sharing experiences.

The partnership between Trace Eastern Africa and the British Council underscores a shared commitment to empowering the next generation of creative minds.

The campus tours will provide a unique platform for students to engage with industry experts, participate in masterclasses, and network with professionals in the field.

The objective is to advocate for the creative industries as vital and viable sectors, offering valuable insights into career pathways and opportunities within these dynamic fields.

Speaking about the initiative, Joyce Nzovu, Arts Project Manager Kenya, British Council said: “In collaboration with Trace in the City, the British Council is dedicated to investing in the future by instilling essential skills and supporting the creative economy. We want to provide young individuals with tools to navigate cultural and creative industries, fostering a deeper understanding of career possibilities, contributing to a broader understanding of our impactful work in fostering the arts and promoting employment in the creative sector in the country. "

Key objectives of the campus tours include: Strengthening Understanding: Provide young people with the tools and knowledge to navigate the cultural and creative industries, fostering a deeper comprehension of industry dynamics and career possibilities. Advocacy Through Engagement: Advocate for the creative industries by facilitating masterclasses, networking opportunities, and storytelling through radio and social media campaigns.

These initiatives will highlight the significance and potential of careers in the cultural and creative sectors. Visibility for British Council Arts Programs: Increase the visibility of the British Council's arts programs, opportunities, and platform partners. This collaborative effort will shine a spotlight on the diverse range of initiatives offered by the British Council, contributing to a broader awareness of their impactful work.

The campus tours will kick off at the Technical University of Kenya in Nairobi with a creative industry masterclass spearheaded by John Kaveke, a Kenyan creative whose designs have been known to bring about individualism, strength and artistry.

With over 15 years of expertise in the fashion industry, his stunning masterpieces have graced an international platform of Fashion Week Events in London; United Kingdom, Sarajevo; Bosnia, Lagos & Port Harcourt; Nigeria; Port Louis, Mauritius; Addis Ababa; Ethiopia, Dar es Salam; Tanzania and in Nairobi & Mombasa; Kenya.

Other institutions on the Trace in the City calendar include Egerton university, Mount Kenya University Thika, and Moi university Eldoret.

Each of the 4 campus tours promise to be a transformative experience, shaping the future of aspiring individuals in the cultural and creative sectors. They are each creatively curated to serve as a dynamic platform for students to connect with industry leaders, fostering a supportive ecosystem that encourages creativity and innovation.

Through engaging activities and interactive sessions, participants will gain valuable insights into the inner workings of the creative industries and have the chance to explore potential career paths.