Social Media Platforms are considered a very impactful business thriving environment with Digital marketing on a steady surge for individual and brands across all ages.
Businesses have quickly adopted digital campaigns to reach their audiences on their most preferred platforms with their products and services.
Additionally, handheld devices are rapidly growing as the computer of choice for the general public for their portability and convenience which gives apps like Instagram, Snapchat, Twitter, Facebook amongst others access to an immense audience.
According to recent Global reports, we have over one million new users coming online for the first time every day since January 2018 which has resulted in over 4.39 billion internet users today.
Instagram has been a key beneficiary of this immense growth with over 1 billion users today and is considered the most trending and preferred of the social platforms.
As businesses look into different ways of reaching potentially new consumers of their products and services, media houses given their significant role in advertising campaigns have had no choice but align to the new digital Age.
One such media house that has taken the digital space by storm is NRG Radio. NRG Radio, which is barely a year old is one lifestyle brand to watch out for. They seem to have figured out one or two things about digital marketing to reach target publics.
Instagram has over 25 million business accounts with 80% of its total users following at least one business. No doubt to say that if Instagram numbers, advertiser’s preference and reach is anything to go by, NRG Radio is undisputedly the new digital king in town leading on Instagram numbers, visual and engaging content.
Their growth has shaken the market and their platforms as well as radio model being an admiration of many. It was the first audio visual station in Kenya and largely Africa and has become a key benchmark for most media houses across the region.
NRG Radio is really one station to watch. With claims that the station is now “Pregnant”, we can only wait and see what is next for this fast-growing urban lifestyle station.
Below is a snapshot of top local radio stations ranking in the country based on number of followers on Instagram to date; -
1. NRG Radio 94.6K
2. Kiss 100 89.9K
3. Radio Jambo 81.6 K
4. Capital FM 80.4 K
5. Radio Maisha 78.7 K
6. Homeboyz Radio 70.5 K
7. Hot 96 62.5 K
8. Classic FM 42.0 K
9. Milele FM 40.3 K
10. Ghetto Radio 35.9 K
