Swift Capital Limited, a leading non-bank financial services provider in Kenya, has today announced the appointment of celebrated Kenyan music icon Wyre as its official Brand Ambassador.

The announcement was made during a press conference and official contract signing ceremony held at DoubleTree by Hilton, Nairobi.

The event was attended by Swift Capital’s Chief Executive Officer, company executives, members of the media, and special guests.

This partnership marks a bold and exciting new direction for both parties, bringing together Swift Capital’s commitment to financial empowerment with Wyre’s influential presence and cultural reach.

Speaking at the event, SamJim Mwanyasi, CEO of Swift Capital Limited, emphasized the significance of the collaboration:

“Wyre is a respected and influential figure whose career has been built on authenticity, consistency, and impact, which are values we strongly identify with at Swift Capital. Through this partnership, we aim to reach more Kenyans with financial solutions that are innovative, flexible, and accessible.”

Wyre shared his vision for the partnership and its potential to spark transformation in the financial and creative spaces:

“I am truly honoured to join the Swift Capital family as their new brand ambassador. Over the past few years, I’ve had the opportunity to venture into the tech and entrepreneurship space; training young innovators and creatives on how to build sustainable ventures. This experience has given me valuable insights that I’m excited to bring into this new partnership.”

“More importantly, I’m passionate about unlocking opportunities for the creative sector. We envision developing financial products and facilities tailored specifically for creatives such as musicians, producers, actors, video directors, and more. This is a bold step toward economic empowerment for the arts and culture industry.”

The ambassadorship will see Wyre take a leading role in upcoming campaigns to promote Swift Capital’s diverse product offerings, including SME working capital loans, asset financing, and salary advance services.

The collaboration will also feature a series of digital campaigns, on-ground activations, and community outreach initiatives aimed at youth, entrepreneurs, and underserved populations.

The initiative is part of Swift Capital’s broader strategy to redefine financial engagement by using culture, music, and storytelling to spark conversations around responsible borrowing, economic empowerment, and inclusive growth.