The war of words between Bongo flava heavyweights Ali Kiba and Diamond Platnumz escalated on Sunday, July 30.

In a strongly worded statement, Diamond chided Kiba arguing that he was lagging behind despite being a veteran in the East African Music scene.

The Wasafi records founder reprimanded Kiba accusing him of leaving in denial despite failing to hit desired music levels. Diamond bragged about how he had outsmarted the Kings Record owner on music sales, followers on social media platforms, awards, and fees charged per show.

“The problem is that people close to you do not tell you the truth. They have lied to you that’s why I have overtaken you despite venturing first into music. I have overtaken you in everything including in sales, rewards, followers, subscribers, viewers, listeners, cost per show, and generally in life (Tatizo unaokaa nao hawakuambii ukweli, wanakudanganya na ndio maana mimekupita kila kitu, kimauzo, kituzo, kifollowers, subscribers, viewers,listeners,ki bei za show, kimaendeleo..,” Diamond’s statement read in part.

He further threw shade at Kiba arguing that his estranged wife Amina Khalef, is well acquainted with him.

In what seemed like an encouragement Diamond stated that Kiba’s musical journey had stagnated because he had only built his fanbase in East Africa. Additionally he noted that the Sumu hit maker had not diversified his business by setting performances outside East Africa. 

The Wasafi CEO told Kiba to adopt better promotional strategies used by other successful African artists such as Burna Boy and Davido. 

In terms of giving back to the society and helping other artists, Diamond noted that Kiba had failed to elevate his younger brother Abdu Kiba. 

“Between me and you, who does have a helping spirit? You have failed to help your younger brother despite him being a great potential (Jamani, hivi kati ya mie na wewe nani asa hana roho ya kusaidia watu?... wakati wewe mdogo wako tu wa damu unashindwa msaidia akafanikiwa kimuziki wakati ana uwezo mzuri tu kimuziki,” he insisted.

“Help people so that God can bless you. I will want you to progress so that we can continue spicing up the music scene,” he added.

The feud between the two East African giants escalated after Kiba accused of Diamond of riding on publicity stunts to market his music.