The World Gin Day is upon us, offering an opportunity to appreciate the rich heritage and evolving landscape of gin in Kenya.

Celebrated annually on the second Saturday of June, this special day brings gin enthusiasts together to enjoy and explore the beloved spirit in a variety of ways with the participation of both local and international brands.

In the 1830s, Charles Tanqueray established his distillery in Bloomsbury, London, taking the World on a journey of refined taste with a display of elite craftsmanship giving rise to the timeless classic gin: Tanqueray.

This special gin, known for its distinctively balanced flavor profile that features a blend of botanicals such as juniper, coriander, angelica root, and liquorice, quickly rose to prominence.

The commitment on display by brand stakeholders to quality and consistency has continued to cement its reputation over the decades, making it a global gin icon.

Tanqueray has carved out a significant niche since its introduction, elevating the overall perception of gin and transforming it from a casual beverage, to a sophisticated choice for the discerning drinker. 

At the pinnacle, is the Tanqueray No. TEN.

The first ultra-premium gin distilled from whole citrus fruits. The citrus heart is distilled in the 500L Tiny Ten copper still for an unmistakable taste and personality. The brand’s premium image and classic taste has resonated well with Kenyan consumers, who appreciate both its heritage and sophistication.

It continues to innovate and cater to the evolving tastes of the Kenyan market with a selection of variants including the, Seville, Rangpur and Royale. These offer unique twists on its classic formula, appealing to both traditionalists and experimental drinkers.

The availability of these variants demonstrates the brand’s adaptability and commitment to maintaining its relevance in a dynamic market.

In the year 2009, Neil Houston founded World Gin Day as a way of getting his friends together for a gin party in Birmingham. Soon Emma and Neil became tight gin friends and brought the celebrations to London in 2010.

The celebrations happened in a little gin bar called Graphic in Soho. Since then, World Gin Day is observed every year. Soon, Emma took up charge officially to celebrate the day, as Neil had other work commitments. World Gin Day is observed every year in multiple countries.

Let’s raise a glass to the World Gin Day, celebrating the rise of this special spirit and the exciting moments it elevates in our life experiences. Follow the conversation on #unmistakablytanqueray.