In a significant step towards revitalizing the county’s creative economy, Governor Abdulswamad Sherrif Nassir has appointed a nine-member Taskforce to develop a comprehensive plan for the creative industry in Mombasa. This initiative seeks to tap into the untapped potential of the sector and position it as a key driver of economic growth and job creation.
The Taskforce, chaired by veteran journalist Ali Manzu, brings together a diverse team of creatives and industry professionals from various sub-sectors. Caroline Ngorobi, a renowned advocate for the arts, will serve as the Vice Chairperson. Other members include prominent figures such as:
• Awadh “Shirko” Salim, a celebrated filmmaker;
• Hellen Mwanzia, an arts and culture strategist;
• Kessi “Kaa La Moto” Juma, a well-known hip-hop artist;
• Michel “DJ Lenium” Jerry, a leading DJ and producer;
• Daudi Anguka, a respected playwright and theater director; and
• Margaret Matunda, an expert in cultural heritage.
The team will be supported by Esther Ingolo, who will serve as Secretary to the Taskforce.
Mandate of the Taskforce
Speaking during the official unveiling, Governor Nassir emphasized the importance of creating a robust creative economy in Mombasa.
“Our creative sector has immense potential to create jobs, foster innovation, and showcase Mombasa’s rich cultural heritage. With this Taskforce, we aim to put in place a clear roadmap to unlock these opportunities and empower our talented creatives to thrive,” he said.
The Taskforce has been tasked with identifying key challenges facing the industry, proposing policy reforms, and outlining strategies to attract investment and partnerships. They are expected to deliver actionable recommendations within a short timeframe, reflecting the urgency of the Governor’s vision.
“Mombasa is a melting pot of talent, creativity, and culture. This initiative is a step towards creating an enabling environment for our creatives to flourish,” added Taskforce Chairperson Ali Manzu.
The Creative Industry’s Potential
Mombasa’s creative sector spans diverse fields, including film, music, fashion, visual arts, performing arts, and digital content creation. Leveraging the talents and cultural assets within the county could make the creative industry a significant contributor to Mombasa’s economy.
Taskforce member Kessi “Kaa La Moto” Juma, a celebrated hip-hop artist, expressed optimism about the initiative:
“This Taskforce brings together individuals who understand the struggles and opportunities within the industry. Together, we will chart a path to unlock the sector’s full potential.”
Next Steps
The Taskforce will immediately begin consultations with stakeholders from across the county, including creatives, investors, and government agencies. The aim is to ensure that their recommendations are inclusive and practical.
Governor Nassir reiterated his administration’s commitment to supporting the creative sector, emphasizing that partnerships with the private sector and international organizations would be pivotal in driving the initiative forward.
“The future of Mombasa’s economy lies in innovation and creativity. This Taskforce is not just about today; it is about shaping a brighter future for our creatives and the entire county,” he concluded.
The launch of this Taskforce marks a turning point for Mombasa’s creative community, setting the stage for a vibrant and sustainable creative economy. As the team embarks on its mission, the county awaits transformative outcomes that will elevate Mombasa as a hub of talent and innovation.
