Mombasa County has officially launched celebrations to mark World Tourism Week, drawing stakeholders from across the hospitality and travel industry.

The event aims to showcase the county’s rich cultural heritage, scenic coastline, and unique attractions that continue to position Mombasa as one of Kenya’s premier tourist destinations.

Speaking during a media briefing, Mombasa Governor Abdulswamad Nassir  emphasized the importance of tourism as a key driver of Mombasa’s economy, creating jobs and boosting investment opportunities. 

Nassir reaffirmed the county government’s commitment to working with industry players to promote sustainable tourism and ensure Mombasa remains a top choice for both domestic and international visitors.

"This is an opportunity for us to promote our county and the tourism sector. We have seen an increase in number of tourists but that does mean we have reached the peak, we still have the potential and need to do more" said Nassir.

Adding " Good news is Fly Dubai is increaisng its daily flights to Mombasa. We expect more flights to land in Mombasa with more visitors and tourists"

With this year’s theme, “Tourism and Sustainable Transformation,” the global tourism festival will position Mombasa as a leading destination for eco-friendly travel, cultural heritage, and coastal tourism experiences.

The County Government of Mombasa, through the Mombasa Tourism Council (MTC), has lined up an exciting programme starting September 25.

On the 26th September, a festival dubbed FishMish will be held at the Mama Ngina Waterfront. FishMish is a portmanteau of Fish and Mishkaki. It will showcase Mombasa’s rich food heritage.

World Tourism Day will kick off with a procession that will start at the iconic Elephant Tusks along Moi Avenue and end at the Mama Ngina Waterfront. Participants will plant trees at the Uhuru Garden.