Car & General (Trading) Limited, in partnership with TVS Motor Company, today announced a landmark collaboration with Boda Girls Kenya, a women-led social enterprise advancing safe mobility and healthcare access for rural women.

The partnership was officially launched in Ahero, Kisumu County, during an event presided over by Mr. George Rubiri, General Manager of Car & General (Trading) Limited, alongside Nancy Akeyo, CEO of Boda Girls Kenya, and Pradeep Chaurasiya, Vice-President -International Business of TVS Motor Company, India.

As part of the partnership, Car & General is donating 32 TVS HLX 125 motorcycles to Boda Girls Kenya in the first phase of the initiative, which is going to be scaled up eventually.

The donation will be complemented by rider training, as well as provision of helmets and protective safety gear in compliance with National Transport and Safety Authority (NTSA) regulations.

Boda Girls Kenya is a pioneering NGO that trains and empowers female motorcycle riders to provide safe, harassment-free transport for women, while also advancing access to essential healthcare services.

Through its work, the organization offers free rides for rural women seeking maternal healthcare, family planning services, cervical cancer screening and gender-based violence support

Operating across Kisumu, Homa Bay, Siaya, and Kisumu counties, Boda Girls Kenya has built a network of over 160 women riders, creating both economic opportunities and a trusted mobility solution for women in underserved communities.

This initiative is particularly critical in addressing maternal and infant health challenges.

According to UNICEF estimates, over 5,000 maternal deaths and 35,000 infant deaths occur annually, with many rural women still giving birth at home due to limited access to health facilities.

Additionally, reports of harassment by male boda boda riders continue to deter women from seeking essential services.

Speaking at the event, George Rubiri emphasized the broader mission behind the partnership: “At Car & General, we are committed to making a positive impact in every community we serve. This partnership with Boda Girls Kenya is about more than mobility—it is about dignity, safety, and saving lives. By equipping women riders with reliable motorcycles and proper training, we are enabling access to critical healthcare services and empowering women economically.”

Nancy Akeyo, CEO of Boda Girls Kenya, welcomed the partnership as a significant milestone: “This support strengthens our mission to provide safe transport and healthcare access for women in rural Kenya. These motorcycles will directly expand our reach, helping more women access life-saving services while creating sustainable livelihoods for our riders.”

The TVS HLX 125, manufactured by TVS Motor Company, is recognized for its durability, fuel efficiency, and reliability on diverse terrains—making it ideally suited for rural transport and community service applications.

The motorcycles are built to withstand demanding conditions while delivering consistent performance, ensuring efficiency for riders and reliability for communities.

This partnership comes as Car & General celebrates 90 years of transforming lives and livelihoods across East Africa. From mobility and agriculture to power and construction, the company has remained committed to delivering solutions that improve everyday life.

Guided by its purpose of “making customers smile in every street, every town,” Car & General continues to invest in initiatives that drive social progress, empower communities, and create sustainable impact.

Car & General is a leading East African company specializing in automotive, power, and engineering solutions. With a strong heritage spanning nine decades, the company is a trusted distributor of globally recognized brands, including TVS Motor Company, and remains at the forefront of driving innovation, mobility, and socio-economic development in the region.