Mining Cabinet Secretary Hassan Joho has embarked on a grassroots mobilisation drive aimed at injecting new energy into the Orange Democratic Movement (ODM) and strengthening the party ahead of the 2027 General Election.

Joho’s campaign begins this weekend at the Coast, where he is expected to engage party supporters and residents through grassroots dialogues and a series of mega rallies in Kilifi, Kwale and Mombasa.

The mobilisation comes as ODM seeks to consolidate its structures and reconnect with supporters across the region ahead of the next General Election.

Joho will on Friday, August 14, lead engagements at the Karisa Maitha Grounds in Kilifi before moving to Vingujini Grounds in Kwale County on Saturday, August 15.

1The former governor has also kicked off the mobilisation in Taita Taveta County, where he was accompanied by Kilifi Governor Gideon Mung’aro, ODM officials and party leaders for a grassroots engagement in Chakareli, Rong’e Ward, Mwatate Sub-County.

Mung’aro, who is the ODM Kilifi County Chairperson, said the engagement was focused on strengthening the party while advancing the interests of the Coast region.

"Our strength lies in a united and organised Coast that speaks with one voice on the issues that matter most to our people,” Mung’aro said.

He identified economic opportunities, employment, land, education, healthcare and sustainable development as some of the key issues that should remain at the centre of the region’s political and development agenda.

Mung’aro said he remained committed to strengthening ODM’s presence and structures across Kilifi and the wider Coast region while championing development and a better future for local communities.

The grassroots engagements are expected to provide ODM leaders with an opportunity to listen to residents, assess the party’s support base and mobilise members as the political environment gradually shifts towards the 2027 elections.

Joho’s return to grassroots mobilisation also places the Coast at the centre of ODM’s efforts to rebuild and strengthen its support networks, with the region remaining an important political base for the party.

The weekend rallies in Kilifi and Kwale are expected to attract ODM supporters, party officials, elected leaders and other political actors as the party seeks to build momentum ahead of the 2027 political contest.