Kenya Films Classification Board will partner with university students leaders  to help create clean content in the film and music industries.

According to KFCB CEO Ezekiel Mutua the student leaders have alot of influence especially in their respective institutions and can play a major role in the campaign against illicit content.

“These are the same people who can convince their peers and the people they lead or have influence over that making it in the industry does not necessarily require one to have lewd lyrics or have dirty content,” Mutua said.

Speaking in Mombasa during a meeting with university student leaders Mutua also called on the youth to avoid being manipulated by politicians saying the Kenyan population is made up of people under 35 years of age, a critical age-group that is most vulnerable to manipulation by politicians.

Mutua noted "“The student leaders are the people to be nurtured and be given the most critical opportunities by state corporations because they resonate well with the most critical age group,”.

His sentiments were echoed by the National Cohesion and Integration Commission (NCIC )deputy director of communication Olive Metet  who said university students are key instruments when it comes to peace building.

"We have seen that in most cases youth are the ones being used by the political class and other interested parties in propagating hate" said Metet.