East Africa Breweries Ltd (EABL) launched Gilbey’s Mixed Berries, a new variant under Gilbey’s Gin Trademark, to Mombasa distributors.

The new drink is a delicious blend of gin and mixed berries to cater to grow its market share.

With the steady growth of the gin category in Kenya over the recent years, the introduction of the new variant is in line with KBL’s business strategy to dominate the gin market across mainstream, premium and reserve categories. 

With the gin category increasing in craft and novelty, the distributor product training sessions also serve to equip the distributors with product knowledge to accommodate the discerning consumers’ changing tastes and preferences

"The importance of Mombasa to Kenya cannot be overstated. Wapwani's renowned heritage, long-standing culture, and hospitality give Kenya a distinct advantage. Importantly, its reputation as a tourism marvel, with its beaches and world-class beach resorts, has solidified its position as a tourism magnet for both local and international visitors. When it's said Mombasa raha, kuingia harusi, kutoka matanga, everyone understands." Victoria Mbugua, the Innovations Manager at KBL.

Adding " Mombasa is also the economic center of Kenya's coast and our center of operations to the greater coast. This brand is timely, coming at a time when the market was in desperate need of some excitement, and it is the ideal illustration of the breakthrough we're looking for."

currently the drink has also been launched in Nairobi, Thika and Nakuru.