Mombasa country has inked a business partnership for small, micro, and medium enterprises with a digital marketing organization in the quest to expand and exploit digital market opportunities.

According to Mombasa governor Abdulswamad Nassir, the Memorandum of Understanding with Lipa Later Kenya Limited, a digital marketing organization will help business owners who specialize in non-perishable goods access clients digitally, and also fund them to grow their businesses.

“One of the key aspects and strategies to a successful business especially in a fast changing society like ours is ease of access to credit and technology to reach clients digitally,” said Nassir.

Speaking after penning down the deal on Monday at the governor’s office in Mombasa, Nassir said creation of business opportunities is part of his fulfillment to the pledges he made to electorates during the campaign period.

Nassir announced that a team of county personnel will conduct public forums with an aim to enlighten and uniform the public on the benefits of the deal.

“To support this and ensure that the public has adequate information, we will hold public education forums across all Sub-counties to reach all Mombasa County residents on this potential benefit,” he added.

"From next week, all sub county officers will be doing public awareness out there, we will be doing this campaign online and billboards for people to get this information across all sub counties," said Nassir.

The firm’s Group CEO Eric Muli said the financial service company operating within Kenya and other parts of Africa will enable youth to empower themselves with some of its products.

“We know it’s important for our youth to have access to essential equipment to access the internet and for that reason we will create a program to enable youth to be able to access electronic materials like laptops and phones to actualize their dreams, “said Muli.