Youth Affairs, Sports and the Arts Cabinet secretary Ababu Namwamba has challenged the local media to give enough airtime to local content.

According to Namwamba, there is enough and high quality content from local content producers in the country but lack enough airtime in the media.

"There is no reason why Kenyans are consuming so much foreign content of inferior quality. Hizo vitu nyingi nyingi sijui Afro Sinema and those other things let us limit them" said Namwamba.

Adding " To our local media please offer more airtime to our local content. Offer our creatives the platform to display their talents".

The Kenyan media has always been criticised for not giving enough airtime to local content.

Comedian Eric Omondi is one of the vocal critics of the media calling for enough airplay for local content especially music.

Last year, Omondi hit the headlines after he caged himself in a glass box outside the parliament in a bid to push for the Play 75% Local Content bill.

Speaking in Kisumu, Namwamba revealed that the ministry is in the process of coming up with a special programme dubbed 'Who's Next", to search for the next Kenya's big star.

"The Who's next programme is going to be run jointly with the counties. Every county will organise a competition, each winner from the counties will then meet in a national competition where the overall winner will be selected" said Namwamba.