The Kenya WhatsApp Impact recognition awards 2023 has been launched in Mombasa.
The awards targets to honour unsung heroes who embrace WhatsApp connectivity to their social economic advantage in the country.
The launch of the awards will be succeeded by a training where youth will be taken through to learn how to use WhatsApp for Business to engage more with their audiences and drive better customer support outcomes that drive more sales.
The awards are supported by Swahili Pot Hub, Kayana Create Kenya, and 4gotten bottom Millions (4BM) organization, Kenya’slargest and most trusted digital distributor who have been empowering African youth access opportunities since 2016.
Swahili Pot hub founder Mahmoud Noor asked youth to take advantage of digital technology to earn a living. He said the cooperation will create a mentorship avenue for the youth to earn a living.
“They will be holding awards to recognize those who are creating an impact on the ground through the use of technology, “said Noor
Adding “We are targeting to show youth how they can benefit from technological innovations to empower themselves economically. The event is through partnership with over 100 exhibitors, Kenyan government and global partners."
Kayana founder Patricial Okelo said the plan is to promote business innovations and entrepreneurs especially that target WhatsApp as their marketing platform.
Kayana is a community of female entrepreneurs of abundance that come together to move their businesses from ideation to start up.
Through initiatives such as Forgotten Bottom Millions (4BM) marginalized people have been able to access social-economic opportunities.
Babra Tarragon,4BM innovation officer said youth from remote areas can be recognized through the use of technology.
“We want to reach to everyone, even those that are in the grassroots, that’s why we are launching this award targeting the forgotten millions in the bottom of the pyramid,” said Tarragon.
Today the 4BM network runs primarily on WhatsApp with more than 100 affiliated groups each with a minimum of 100 members.
4BM now spans 47 counties with WhatsApp as the primary vehicle to get information to the Forgotten Bottom Millions.
WhatsApp was officially launched in November 2009 as a chat app service for iOS. Today, WhatsApp is reported to have more than 2 billion monthly active users globally and is ranked among the most popular mobile messenger apps in the world.
Based on GlobalWebIndex data, the WhatsApp worldwide user base consists of 46.1 per cent female users and 53.9 per cent male users
